Page 33 - Wallingford Magazine Issue 47 Spring 2024
P. 33

FROM THE DESK OF JOE
 Viewing   town,  and  definitely  some  statistics

      that may surprise  you.  For instance,
 Wallingford from   we all know how we enjoy low electric
      rates,  but did you know  that half  of
 Our Perspective  Connecticut’s  workforce  can  reach
      Wallingford in 20 minutes or less?

      The first place we invite you to explore
      is clicking the box that says, “WINNING
      IN  WALLINGFORD”  located  midway
      down the first page, which brings you
      to  a  section  with  a  treasure  trove  of
      information.  We  invite  you  to  watch
      the videos that have been created to
      provide a glimpse into town life that
 Joe Mirra  goes  beyond  all  the  statistics  and
 EDC Chair  economic  information  essential  for
      businesspeople.
 Among  all  of  the  responsibilities
 that the Town of  Wallingford must   There  is  also  information  on  the
 fulfill,  your  Economic  Development   important   economic   incentive
 Commission has a unique one. We are   programs your town government offers
 charged with “marketing” Wallingford   to new businesses,  some of which
 to  the business world:  those that are   most citizens may understandably be
 seeking an ideal location in which their   unaware of. There is information about
 organizations can grow and thrive. That   programs that the Wallingford Electric
 is the topic of this issue’s column: we   Division  offers  regarding  energy
 invite everyone who lives here to see   conservation  as  well  as  business
 their town from our perspective.  incentives to new customers.

 The challenge EDC faces is that, in many   Indeed,  there  are  pages  of  statistics
 cases,  the  people  who  will  ultimately   under   the   Town   Profile   and
 make  the  decision  to  locate  facilities   Demographics  section  designed  to
 here  may  know  very  little  about  our   provide  prospective  businesses  with
 town.  In  addition  to  that,  they  are   an  in-depth  look  at Wallingford, but
 inundated with solicitations from many   residents may be surprised  at what
 other towns  and  states – and  even   they read there as well. For instance,
 countries – that are competing for their   Wallingford’s  land  area is 39 square
 attention.  There  is  no  such  thing  as   miles. That makes up the 34th largest
 “Build it, and they will come.”   of Connecticut’s 169 towns.

 For  EDC,  job  one  is  attracting  the   We present all of this to the residents of
 attention  of  those  developers  and   Wallingford to give you a view of some
 companies,  and,  in  this  day and   of  the  work  that  EDC  does  to  draw
 age,  it starts with  a good  website.   business and industry to town. That’s a
 Where  it  used  to  be  publications  and   vital part of our job, and our success will
 conferences, today’s “foot in the door”   be reflected in Wallingford’s continued
 is digital. While Wallingford has had a   growth, job opportunities and healthy
 web presence for several years, we are   retail options. We wanted to give our
 finding  it  crucial  to  keep  it  fresh  and   neighbors  a  different  viewpoint  from
 relevant. As with any first impression,   which  to observe  the place  that we
 we often have a very short time to make   all call home. We are positive that the
 our case, to draw more interest, and to   few minutes spent on the EDC section
 make  Wallingford stand out from the   of the town’s website will give you the
 competition.  sense of pride in Wallingford that we
      share  with the outside  world  every
 We invite you  to  go  to  www.  day.
 wallingfordct.gov/businesses,  the
 section  of  the  Town  of  Wallingford
 website that EDC occupies. There is a
 ton of information that we think may
 give you a different perspective on your

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