Page 32 - Wallingford Magazine Issue 47 Spring 2024
P. 32

FROM THE DESK OF JOE
                                                                                          Viewing                              town,  and  definitely  some  statistics

                                                                                                                               that may surprise  you.  For instance,
                                                                                 Wallingford from                              we all know how we enjoy low electric
                                                                                                                               rates,  but did you know  that half  of
                                                                                  Our Perspective                              Connecticut’s  workforce  can  reach
                                                                                                                               Wallingford in 20 minutes or less?

                                                                                                                               The first place we invite you to explore
                                                                                                                               is clicking the box that says, “WINNING
                                                                                                                               IN  WALLINGFORD”  located  midway
                                                                                                                               down the first page, which brings you
                                                                                                                               to  a  section  with  a  treasure  trove  of
                                                                                                                               information.  We  invite  you  to  watch
                                                                                                                               the videos that have been created to
                                                                                                                               provide a glimpse into town life that
                                                                                             Joe Mirra                         goes  beyond  all  the  statistics  and
                                                                                               EDC Chair                       economic  information  essential  for
                                                                                                                               businesspeople.
                                                                               Among  all  of  the  responsibilities
                                                                               that the Town of  Wallingford must              There  is  also  information  on  the
                                                                               fulfill,  your  Economic  Development           important     economic      incentive
                                                                               Commission has a unique one. We are             programs your town government offers
                                                                               charged with “marketing” Wallingford            to new businesses,  some of which
                                                                               to  the business world:  those that are         most citizens may understandably be
                                                                               seeking an ideal location in which their        unaware of. There is information about
                                                                               organizations can grow and thrive. That         programs that the Wallingford Electric
                                                                               is the topic of this issue’s column: we         Division  offers  regarding  energy
                                                                               invite everyone who lives here to see           conservation  as  well  as  business
                                                                               their town from our perspective.                incentives to new customers.

                                                                               The challenge EDC faces is that, in many        Indeed,  there  are  pages  of  statistics
                                                                               cases,  the  people  who  will  ultimately      under    the   Town     Profile   and
                                                                               make  the  decision  to  locate  facilities     Demographics  section  designed  to
                                                                               here  may  know  very  little  about  our       provide  prospective  businesses  with
                                                                               town.  In  addition  to  that,  they  are       an  in-depth  look  at Wallingford, but
                                                                               inundated with solicitations from many          residents may be surprised  at what
                                                                               other towns  and  states – and  even            they read there as well. For instance,
                                                                               countries – that are competing for their        Wallingford’s  land  area is 39 square
                                                                               attention.  There  is  no  such  thing  as      miles. That makes up the 34th largest
                                                                               “Build it, and they will come.”                 of Connecticut’s 169 towns.

                                                                               For  EDC,  job  one  is  attracting  the        We present all of this to the residents of
                                                                               attention  of  those  developers  and           Wallingford to give you a view of some
                                                                               companies,  and,  in  this  day and             of  the  work  that  EDC  does  to  draw
                                                                               age,  it starts with  a good  website.          business and industry to town. That’s a
                                                                               Where  it  used  to  be  publications  and      vital part of our job, and our success will
                                                                               conferences, today’s “foot in the door”         be reflected in Wallingford’s continued
                                                                               is digital. While Wallingford has had a         growth, job opportunities and healthy
                                                                               web presence for several years, we are          retail options. We wanted to give our
                                                                               finding  it  crucial  to  keep  it  fresh  and   neighbors  a  different  viewpoint  from
                                                                               relevant. As with any first impression,         which  to observe  the place  that we
                                                                               we often have a very short time to make         all call home. We are positive that the
                                                                               our case, to draw more interest, and to         few minutes spent on the EDC section
                                                                               make  Wallingford stand out from the            of the town’s website will give you the
                                                                               competition.                                    sense of pride in Wallingford that we
                                                                                                                               share  with the outside  world  every
                                                                               We invite you  to  go  to  www.                 day.
                                                                               wallingfordct.gov/businesses,      the
                                                                               section  of  the  Town  of  Wallingford
                                                                               website that EDC occupies. There is a
                                                                               ton of information that we think may
                                                                               give you a different perspective on your

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